Overview
In 2019, Utah governor Gary Herbert announced his decision to not pursue an additional term. His Lieutenant Governor, Spencer Cox soon announced his intent to run for the position with Governor Herbert’s support. Fluid collaborated with the Cox Campaign Team on an overall campaign strategy, and was responsible for all messaging, brand positioning, creative asset development and media placement.
Goal
Help Spencer Cox win the June 2020 Republican Party primary elections for the Governorship of Utah.
Billboard
Newspaper Ads
Deseret News Homepage Takeover
Digital Banner Ads and Google Dynamic Ads
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