Cox for Governor Campaign
In 2019, Utah governor Gary Herbert announced his decision to not pursue an additional term. His Lieutenant Governor, Spencer Cox soon announced his intent to run for the position with Governor Herbert’s support. In early 2020, former Governor Jon Huntsman Jr. unexpectedly entered the race with nearly twice the name ID, a 90%+ approval rating when he last held the Governor’s office and an enormous fundraising advantage. Most internal polling suggested it was going to be a very tight race with no obvious path to victory.
CircusTrix Black Friday
CircusTrix is the global leader in the active entertainment industry. With over 300 trampoline parks in 20 countries and 45 million guests annually, CircusTrix is the largest developer, operator and franchisor of active entertainment parks worldwide.
Small Door Veterinary is a disruptive, membership-based business in New York City that specializes in premium veterinarian care. They are backed by the founders of Warby Parker and OneMedical with a goal to reimagine the veterinary experience via a membership model that delivers exceptional care and tech-enabled convenience. In early 2020, the business was seeing slower than expected new membership growth and unacceptably high rates of customer churn. Fluid was tasked with overhauling their entire marketing strategy, including customer insights, creative messaging and digital acquisition to drive more foot traffic into the business.
Ragnar is a 20 year old, Salt Lake City based outdoor brand specializing in group relay races around the world. The company experienced meteoric growth in its first two decades but increasingly found itself pursuing an unfocused growth strategy. COVID-19 shut the business down overnight and created an opportunity to reimagine the brand and where it was headed. With a catastrophic reduction in revenue in Q2 of 2020, Ragnar’s leadership team turned to Fluid to help it recover from the pandemic and define a more focused growth strategy going into the next decade. 
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